Privacy Notice

Who We Are

CustomDefenseLLC (“Custom Self Defense,” “we,” “us,” or “our”) is the data controller for the personal information collected through this website and our services. This Privacy Notice explains how we collect, use, store, and share your personal data.

What Personal Data We Collect

We collect the following categories of personal data, depending on how you interact with us:

• Identity and contact data: name, email address, phone number, and any information you provide in messages or booking forms.
• Account data: login credentials, profile information, and membership status.
• Booking and training data: session dates, times, location preferences, home address (if you choose in-home training), and notes you provide.
• Progress data: videos, comments, or other content you submit as part of the membership feedback program.
• Technical data: IP address, browser type, device information, and cookies or similar technologies (see Cookies below).
• Payment data: We do not collect or store full payment card details. Our payment provider, Paddle, processes all transactions and related payment data.

How We Use Your Data

We use your personal data for the following purposes:

• Providing services: scheduling sessions, managing memberships, delivering courses, and giving feedback.
• Communication: confirming bookings, responding to inquiries, sending updates, and providing support.
• Security and fraud prevention: verifying accounts, protecting against abuse, and maintaining service integrity.
• Improvement: understanding how our services are used so we can improve training content and the user experience.
• Legal compliance: meeting our legal and tax obligations.

Our legal basis for processing is generally the performance of a contract with you, our legitimate interests in running and improving our business, or compliance with legal obligations. Where consent is required (for example, for certain marketing communications), we will ask for it clearly.

Who We Share Your Data With

We do not sell your personal data. We share data only with trusted recipients when necessary:

• Paddle: our Merchant of Record for payments, subscription management, invoicing, tax compliance, and related customer service. Paddle processes transaction data as an independent controller.
• Service providers: hosting, email delivery, customer support, analytics, and other tools that help us operate the website.
• Professional advisers: legal, accounting, or tax professionals when necessary.
• Authorities: when required by law or to protect our rights, safety, or property.

Data Retention

We keep your personal data only as long as needed for the purposes described in this notice. Account and purchase records are typically retained for as long as your account is active and for a reasonable period afterward to comply with legal, tax, and accounting obligations. When data is no longer needed, we delete or anonymize it.

Your Rights

Depending on where you live, you may have rights over your personal data, including:

• The right to access your personal data.
• The right to correct inaccurate or incomplete data.
• The right to request deletion of your data.
• The right to restrict or object to certain processing.
• The right to data portability.
• The right to withdraw consent at any time.

To exercise these rights, contact us at alanarichardson@customselfdefenseteam.onmicrosoft.com. We will respond within one month where required by law.

International Transfers

Some of our service providers may process data outside of the United States or the European Economic Area. Where such transfers occur, we rely on appropriate safeguards, such as standard contractual clauses or other lawful transfer mechanisms, to protect your data.

Security

We use appropriate technical and organizational measures to protect your personal data, including encryption in transit, access controls, and secure hosting. No method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

Cookies

We use cookies and similar technologies to operate the website, remember your preferences, analyze traffic, and support authentication. You can manage cookie preferences through your browser settings. Essential cookies are required for the site to function.

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe we have collected data from a child under 13, please contact us and we will delete it promptly.

Changes to This Notice

We may update this Privacy Notice from time to time. The updated version will be posted on this page with the revised date. We encourage you to review it periodically.

Contact Us

For privacy questions or requests, contact:

CustomDefenseLLC
Email: alanarichardson@customselfdefenseteam.onmicrosoft.com
Location: Malvern, PA